Every place has a story.
Lore reads it to you.
Point your camera at a building, a monument, a bit of street art — Lore works out what you are looking at and narrates its history while you stand in front of it.
Three taps, then keep walking.
No route to follow, no group to keep up with, no guide waiting on you. You stop when something catches your eye.
1Take the photo
Signage, a facade, anything that identifies the place. Your GPS tells Lore where you were standing, so it can work out which building is in the frame.
2Lore writes it
It checks the photo against the map, finds what is really in front of you, and writes a story sized to how much the place has to say.
3Press play
A narrated tour, in your ears, about half a minute after the shutter. Pause it, speed it up, or come back to it tonight.
A guide that fits in a pocket.
Snap & listen
Photograph a landmark and get an audio story about the thing you are looking at.
Read along
The story is on the screen as well as in your ears, and the sentence being read lights up as it goes.
Your own pace
Pause, take a detour, sit down for a coffee. Play at 1×, 1.5× or 2× — the speed you pick carries on to the next tour.
A record of where you listened
Every tour you finish is kept under Visited in your Library, so a trip leaves something behind besides a camera roll.
Tours other people made
Browse tours other people have made around the world, and play any of them for free.
Made to be heard
Written to be spoken aloud and read by a natural voice, so it sounds like a guide rather than an article.
“Look down into this valley and try to see it as a swamp, because that is how it began. The ground between the Palatine and the Capitoline hills was waterlogged marsh, useful for burials and not much else, until Rome’s early kings cut a drain through it — the Cloaca Maxima, parts of which still run beneath your feet and still work. Draining this valley is the moment Rome stopped being a cluster of villages on hills and became a city with a centre.”
Explore, collect, keep.
Pay for the trip, not the year.
Making a tour is the part that costs money to run, so that is the part you pay for. Passes are sized to a trip and simply end — nothing renews, nothing to remember to cancel.
On a 3- or 5-day pass? Add two more days and 15 more tours. On any running plan, top up with 25 or 50 extra tours. Buy a new pass before the old one ends and the tours you have left come with you. Passes end on their own date; monthly plans renew until you cancel.
Before you download.
Does it only work at famous landmarks?
No. Lore tries to identify whatever you photograph — a parish church, a shopfront, a plaque on a wall — and tell you what it can about that one. It can get a place wrong, and every tour has a button to say so.
How long does a tour take to make?
About half a minute from shutter to playback. You get a short piece for a small place and a longer one where there is more to say.
Do I need a signal?
To make a new tour, yes — the writing and the narration happen on our servers. Once a tour exists it stays in your Library, and you can play it again whenever you have a connection.
What happens when my pass runs out?
You keep everything you made and can go on listening for free. To make more tours, buy another pass.
Is it available where I am?
Lore works anywhere you have a signal and a location fix. It is in the App Store and on Google Play worldwide.
Walk out the door. Find out where you are.
Free to try, free to listen. Your first three tours are on us.